AD ULTRA-RICH CLEANSING GEL has been specially formulated for the daily cleansing of very dry and sensitive skin, and eczema in infants, children and adults. Its gentle ultra-rich moisturising cleansing base is soap and fragrance-free, and it contains a complex of anti-irritant lipid replenishing ingredients such as linseed oil, biolipids and allantoin which protect the skin barrier. Hypoallergenic. Maximum safety standards: formula developed for babies and children; hypoallergenic, fragrance free, soap free, colorant free, paraben free, phenoxyethanol free. Tested under dermatological, pediatric and ophthalmic control on atopic skin. Does not sting the eyes.