Johnson's baby lotion softens and nourishes your baby's skin ensuring that baby'skin stays healthy and develops well. Its clinically proven mildness formula is designed to be gentle for new-born skin helping replenish its moisture. With a classic johnson's baby'scent, this hypoallergenic lotion is specially formulated to protect and nourish a baby's tender skin from the drying effects of the environment. Great for kids and adults too!