Tried it at the counter after the advisor applied the full make-up on me.

The colour can stay for a long time - at least 6 to 7 hours without a slight sign of powder falling off.

You can even apply it without a brush, and you don't need to rub hard to get the colour out. A little goes a long way.

Although it's powder, when the beauty advisor put it on my eyelids, it gave a creamy texture.