It gives the effects of curling and lengthening. But bear in mind, it could be real tough to remove because of its formula, I guess. Even I use their duo makeup remover (blue oil water content), still a tough task to remove it. You would have to sacrifice your lashes daily (seriously, that's happening to me no matter how gentle). The mascara itself dries up rather fast. You may need to purchase 1 every month if you're using it daily.