As one of the top Japanese skincare brand, I expect Shiseido offer supreme whitening serum.

But the fact is that : this serum did nothing on my face's brightness or spots erasing after finishing 1 bottle of it.

Compare with my favorite whitening serum "Lancome Blanc Expert" spot eraser, this white lucent brightening serum is absolutely nothing.

p.s., although the lancome blanc expert spot eraser is just a "temporarily solution" on spot controlling (i.e., spot pigment grows and expand if stop using the lancome product), the user can still see the effect.